Phone:

+971 521922195

Email:

fathima.uxuideveloper@gmail.com

Address:

Al Ghuwair, Sharjah - UAE

About Me

UX/UI Strategist & Digital Product Head

A UX/UI strategist and digital Product Leading with over 10 years of experience in user research, interface design, mobile and web application design, and front-end development. I specialize in creating user-centered digital solutions that align design, technology, and business objectives to deliver seamless experiences and measurable results.

In my role, I lead cross-functional teams—including backend developers, designers, testing, project integration, and SEO specialists—to design, build, and scale high-impact digital platforms that support business growth, enhance customer experience, and strengthen brand presence.

10

+

Years of Experience

50

+

Projects Done

Technical Skills

Professional Expertise

Skills that enables me to craft and deliver scalable enterprise applications, ERP systems, and business automation platforms.

UX Strategy & Research

User Research
Advanced
Interaction Design
Advanced
Usability Testing
Advanced
User Journey Mapping
Advanced

UX/UI Design

Figma
Expert
Adobe XD
Advanced
Sketch
Proficient
Photoshop
Expert
Illustrator
Proficient
After Effect
Intermediate

UX/UI Development

HTML
Expert
CSS
Expert
Tailwind CSS
Proficient
Bootstrap
Expert
JavaScript (ES6+)
Proficient
React JS
Proficient

AI Tools & Workflow

Git & Version Control
Advanced
Stitch AI
Advanced
Canva
Advanced
Cursor
Proficient
Open AI Codex
Advanced

Business & Product Thinking

Data-Driven Design
Advanced
Digital Marketing Lead
Advanced
Conversion Optimization
Advanced

Currently Learning

Type Script
Learning
Advanced React Patterns
Learning
Resume

Experience & Education

My journey combines strong academic foundations with real-world problem solving, system architecture design, and long-term product development across diverse business domains.

2025 - Present
UX/UI Strategist & Digital Product Head
@ Intelligent Data Mind LLC - UAE
  • Lead end-to-end digital product development, including UX research, wireframing, prototyping, UI design, and front-end development for web and mobile platforms.
  • Manage and coordinate cross-functional teams including backend developers, QA/testing, system integration specialists, designers, and digital marketing professionals.
  • Define and execute digital strategy and growth plans to enhance customer experience, improve platform performance, and support business objectives.
  • Oversee the full product lifecycle from concept and design to development, testing, deployment, and continuous optimization.
  • Collaborate with digital marketing teams to support SEO, campaign performance, and conversion optimization through improved user experience and platform capabilities.
  • Ensure seamless integration between frontend interfaces, backend systems, and third-party platforms.
  • Monitor project delivery, quality assurance, and performance metrics to maintain scalable and high-performing digital solutions.
  • Provide strategic insights and progress reports to senior management, supporting data-driven decision-making and business growth initiatives.
  • Designed and supported the development of mobile applications, including user research, wireframing, prototyping, UI design, and collaborated with developers and testing teams to ensure smooth integration, performance, and usability of the mobile platforms.
  • In brand identity development, creating creative concepts and working with design teams to deliver branding materials including logos, brochures, business cards, and marketing collateral.
2019 - 2025
UI/UX Researcher & Developer
@ Blue Rhine General Trading LCC - UAE
  • Conducted system analysis and requirement gathering to translate business needs into functional digital solutions.
  • Created wireframes, prototypes, and UX/UI designs for web applications and internal digital platforms.
  • Developed front-end interfaces and coordinated closely with backend developers to ensure seamless system implementation.
  • Led the end-to-end development of a customized advanced eCommerce platform, overseeing UX design, frontend development, backend coordination, system integration, and deployment.
  • Collaborated with the digital marketing team to develop content-driven, SEO-friendly web applications that support marketing performance and user engagement.
  • Designed and implemented Progressive Web Applications (PWA) to enhance mobile accessibility and performance.
  • Conducted system testing, usability evaluation, and integration support to ensure stability and scalability
  • Performed continuous user experience analysis and customer journey mapping to identify improvement opportunities and optimize user journeys.
  • Researched and evaluated new integrations and digital technologies to enhance platform capabilities.
  • Designed and supported development of internal business applications, such as ;
    • Sales Dashboard
    • Delivery Tracking System
    • Asset Management System
    • Sales Dashboard
  • Contributed to company branding initiatives, generating creative concepts and guiding the design team in developing brand assets such as logos, brochures, business cards, and other marketing materials.
2018 - 2019
UI/UX Developer
@ Fibroin Technologies - India
  • Designed website templates and user interfaces for a wide range of industries including healthcare, education, construction, daycare services, eCommerce, and other service-based businesses.
  • Converted design layouts into responsive web pages using modern front-end technologies to ensure usability, accessibility, and performance.
  • Applied UX design principles to create intuitive user journeys, improve navigation, and enhance overall user experience across different types of websites.
  • Worked on multiple client projects, gaining experience in industry-specific design requirements and digital product development.
  • Collaborated with development teams to ensure accurate implementation of UI designs and consistent design standards.
  • Developed a strong foundation in UX design, front-end development, and responsive web design through hands-on project experience.
2017 - 2018
Junior UI/UX Developer
@ POFI Technologies - India
  • Designed logos, marketing visuals, and website layouts, supporting the company’s digital branding and product interface needs.
  • Converted UI designs into responsive web pages using front-end technologies, ensuring usability and performance across devices.
  • Contributed to UX/UI design and front-end development for multiple software products developed by the company.
  • Worked on interface design and development for products including:
    • Food Ordering Mobility Application
    • Restaurant Mobility Management System
    • Food Delivery Management Platforms
    • Business Intelligence Solutions
    • Rental Management Systems
    • Custom Business Applications
  • Collaborated with development teams to ensure consistent UI implementation and improved user experience across different software products.
  • Gained hands-on experience in UX/UI design, web interface development, and product-based software environments.
2016 - 2017
Web Developer
@ Qubis Infoway - India
  • Supported website application development projects while working closely with senior designers and developers.
  • Learned and applied fundamental design and front-end development principles for web applications.
  • Assisted in creating responsive and user-friendly web interfaces using modern front-end technologies.
  • Implemented cross-browser compatible designs to ensure consistent user experience across different browsers and devices.
  • Contributed to converting design layouts into functional web pages following responsive design standards.
  • Gained practical experience in web design tools, front-end technologies, and UI development workflows.

2014 - 2016
Master Of Computer Application
@ Nehru College of management, Coimbatore
2011 - 2014
Bachelor Of Computer Application
@ V.V College Of Science & Technology, Palakkad
Portfolio

My Latest Works

A curated selection of enterprise applications, eCommerce platforms, and business-driven digital solutions. Each project demonstrates scalable architecture, clean development practices, and performance-focused execution.

Get In Touch

Let's Connect

If you have a project or role that aligns with my expertise, let’s connect and discuss how I can contribute.